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Every self-contained two-page lesson addresses a specific business function:
- Unit Objectives link new language to real business functions
and tasks.
- Clear cross-references to Summary Language, including vocabulary,
phrases, and related grammar points, for self-access and review.
- Conversation Models give students several ways to express
the same idea.
- Pronunciation Focus improves student accuracy.
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Real-world information makes
every activity relevant:
- Readings include necessary cultural information for doing business
worldwide.
- Texts from authentic business publications present contemporary
topics.
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- Listening activities focus on real professional situations.
- Audio program features both native and non-native speakers
of English.
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- Activities call on information about instantly recognizable
global companies.
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Sophisticated, professional
contexts support the presentation of new language:
- Relevant writing tasks allow effective communication right
from the start.
- Useful language sections highlight essential expressions for
business writing.
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- Conversation strategies prepare students for real-life, professional
situations.
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- Systematic practice with numbers develops a key on-the-job
skill.
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